Monday, August 18, 2008

Google AdWords


Google Ads are a perfect way to find your potential customers—they’re actively searching for what you’ve got!
When a Google visitor types in their keywords, they are instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms… Your Google Ad.
When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords, including:
Keyword Matching: Shows your ad when a search includes your selected words.
Phrase Matching: Shows your ad when a search includes your selected phrases.
Exact Query Matching: Shows your ad when a search contains your exact keywords and no others.
Negative Keyword Matching: Will not show your ad if a search contains certain words you select. For example for an e-book about ‘goals’ a negative keyword would be ‘soccer.’
To increase your clickthrough rate and spend less money, be specific and avoid general words. For example, instead of using a general keyword like ‘book,’ use a keyword that focuses on a specific book such as ‘Chicken Soup for the Entrepreneur’s Soul.’ Or, a little less focused, ‘entrepreneur book.’
You will have complete control over your ads and how much you’d like to spend. You can open an account with a credit card with no minimum deposit required.
Once you place your ad, it can begin running almost immediately. You can easily track your ad’s response rate and make adjustments instantly.
Google AdWords provides Internet marketers with cost-effective advertising. If you want to increase your traffic and sales, give AdWord a try—you’ll be glad you did.
For further information, visit Google AdWords: http://adwords.google.com

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