Tuesday, October 28, 2008

Marketing Tip — Getting To Know You

Your creation is great, and now that it is on YouPublish, you should just sit back and wait. Wrong!
The time for proactivity now begins. Getting your creation in front of the same potential customer, multiple times is essential. 50-80 percent of customers come after five to seven impressions. Here are some interesting numbers:
  • 5 – 10 percent of individuals become customers after one impression;
  • 10 20 percent of individuals become customers after two impressions;
  • 20 30 percent of individuals become customers after three impressions;
  • 30 40 percent of individuals become customers after four impressions;
  • 50 70 percent of individuals become customers after five impressions;
  • 7080 percent of individuals become customers after six or seven impressions.

What does this mean for you? It means to constantly find ways to promote your creation. Each impression doesn’t have to be a new ad or tactic, the key is to get your product in front of people as often as you can. Many people and organizations stop after three impressions; don’t let that happen to you. The sweet spot of turning individuals into customers is five to seven impressions. Be creative, do some research, and find out unique ways that will make your creation stand out to potential customers. Then, do it again and again, until you reach the sweet spot.

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