Tuesday, December 23, 2008

Tracking Sales

Have you ever wondered how your publication is doing on YouPublish? There is a simple way to check. Once you are logged in, click the upper right corner of page either your name or on the Mine link. After doing so, you will be looking at your personal account. Near the top of the page, just below where you clicked your name or Mine, there is a series of links in blue, each starting with “My.” Click the section that says My Sales. In the My Sales section you can first see how much money you have earned in sales, as well as how much you have earned from referring your family, friends, co-workers, or anyone else. There is also a Payout area that shows how much you have been paid out by YouPublish.
Below this section is a listing of the number of sales you have made in three categories: Paid Publications, Free Publications and Referrals. Of course, to keep the anonymity of our users, you will not be able to view who purchased your creations.
The last section deals with your Payment Details. When you click the Edit button, you can designate to whom, and where you would like your payment checks written.
There is also a small box at the bottom of this page talking about using your personal referral link. When you click on it, you will be taken to your My Profile section. At the bottom of this page is your Referral Link, copy and paste it, send it to your friends, and earn some cash.
If you have any questions about any of this, or anything else YouPublish related, email us at support@youpublish.com.
Happy Holidays from all of us at YouPublish!

Getting the Best of Emotion

Consumers are an interesting bunch. Most of them like to think, myself included, that each and every purchase decision is based on rationale, thought, research, etc. Consumers like to believe that they are in control of their buying habits, and they are, but only to a certain extent.
Real consumer thinking occurs when buying large ticket items, such as cars, major appliances and other high-involvement products. Of note of course are the hundreds of products consumers buy that do not fall into this category, which are items like snacks, drinks, tickets and of course, any digital product that can be purchased through YouPublish.  These items are often referred to as low-involvement.
Low-involvement items are purchased on an emotional basis, which is to say, they are bought without too much thought. People buy such items in two ways: they either see the product and immediately buy, or they see the product, feel good about it and then buy.
The key for proprietors of digital content, like all of us reading or creating this news blast, is to create content that others will instantly want. An important part of this, as has been mentioned before, is to do the little things like having intriguing cover art, having a catchy title, and of course giving a free sample (it is the Holidays after all, why not give some of your genius to everyone?).
When your product is done, and uploaded onto YouPublish, try and take a step out of your shoes, and view your product like a consumer would view it. What things about your page and/or products do you notice first? What could be improved? And, what is appealing about your products? Take note, fix the gaps, and your content as well as sales will definitely improve.

Featured Creators

Intriguing Creation

Check out BrainFit for Life’s works at:
Check out Phil’s works at:

Eye-Catching Cover Art

Check out Ronen’s works at:

Thursday, December 18, 2008

Signing with an Advantage

There are many small ways everyday to promote yourself and your creations everyday. The more consistently you put yourself in front of your current and potential customers, the higher increase you’ll see in your page traffic.
One one of the very simple ways in which you can help increase your page traffic is by utilizing your signature in emails and in any other digital place where a signature can be left.
Anytime you send an email, along with your contact information, you can include a link to your YouPublish site. You can even include a one-two sentence about new files, updates and more. If you choose to do so, remember to keep your words professional and to the point. If it helps, you can think of your signature file as your e-business card.
One of the more creative ways I have seen YouPublish creators do this is by, not just leaving their page link in an email, but at the bottom of a text message too.
Remember, the more exposure your products receive, the more likely people will buy your creations, so be creative and promote yourself in any way you can.

Tuesday, December 16, 2008

RSS Feeds and More

Our developers have been at it again, working late into the night for your benefit. The first thing you should know is that we have added E-Mail and Share buttons along with the Link and Flag buttons that are directly above a file when you are viewing in-browser. It looks like this:

These buttons make it extremely easy to e-mail, link, and share interesting creations with friends, family, co-workers or anyone else who may not fall into these categories. Clicking the E-Mail button automatically opens up boxes where you can type in anyone’s email address, type a message and of course tell the recipient who the e-mail is from.
Clicking the Share button displays another button that allows you to share product information from the site with any of your favorite social networking sites such as Facebook, LinkedIn, MySpace, Twitter and dozens more. Clicking on any of the icons where you have an account automatically takes you to the site you select and types in the appropriate YouPublish link you wish to share.
RSS feeds have also been added to the Files and People sections of YouPublish. Look for this icon  in the address bar at the top of your browser. You can use the YouPublish RSS feed to subscribe to new people and files on the site.
Subscribing to the People RSS feed will give you the latest 30 people to join YouPublish. Subscribing to the Files feed will give you the latest publications with their titles and their descriptions. Clicking on any of the publications or author names will take you directly to their respective pages. For those of you who aren’t very familiar with RSS feeds, essentially, when subscribed to, they automatically bring you all the news, site updates and/or blogs to one place, instead of you having to go search all around the internet looking them up.
RSS feeds are a great time saver that can help streamline your internet browsing. For a great tutorial on how RSS feeds work, click here.

Comments & Feedback

It’s always nice to get a good comment or some feedback on your creations. Hearing your works praised can give you a boost. Having a second pair of eyes take a look at your work and give you a fresh perspective can help you better your products.
People tend to gravitate where other people go, leaving comments on other YouPublish creators will help build their credibility as well as your own. As you are downloading, buying and enjoying creations you find on YouPublish, make sure to leave a comment. This will assure that everyone has a better chance of succeeding, especially yourself.

Featured Creators

Intriguing Creation

Employee turnover is always a problem, especially when the reason for it is MURDER! Take a look into the world of a human resources professional dealing with cut-throat office politics.

Check out Christina’s works at:
Check out Sondra’s works at:

Eye-Catching Cover Art

Check out Leiane’s works at:

Friday, December 12, 2008

Pricing Pointers

The price you set for your product is essential to its success or failure. Remember that there are no printing costs involved on YouPublish, so prices should generally fall lower than a printed work. In the end the price is up to you, so here are some tips to help guide you to a decision.
The most important value that is in each of your creations is its content. EBook writer, Alain Thilbault, says to remember that you are “not talking about how you value your content…[you are] talking about how your customers evaluate the benefits provided by your content.”
Think of how much time, research, thought and creativity you put into your creation. How much is your product worth? This should lead you to an approximate price range.
Another good idea to help guide you to individual price points is to check out what the competition is up to. How are similar products priced? Does your product give more value to the customer? If so, you may want your price a bit higher, remembering of course that it is in the eye of the customer whether there is increased value, justifying increased price.
When looking at the competition one strategy you can implement is to sell your product at a lower price. If your product has more value for a lower price, customers will nearly always choose it.
Figuring out the right price for your products can be a bit tricky, but by testing the price, figuring out the value and studying the competition, you will be able to find out what price works best.

Featured Creators

Intriguing Creator

This former bodyguard of famed rapper Eminem has penned two fantastic works (so far).
Check out Byron’s works at:
Check out Jonathan’s works at:

Compelling Title

Check out Jude’s works at:

Tuesday, December 9, 2008

Editing a Published File

So, you’ve published a file!  As you’re checking out your newly-published product (we all know you do it) and basking in it’s glory, you notice something horrific. Whether it be a typo, a missing/misplaced file, or an incorrect title –  no worries; YouPublish has you covered. To make edits to your published file, go to “My Publications” and press the “Edit Publication” button. (Don’t panic… wait for the entire page to load and all your information will appear.) From here you can change your product information, description, price and so forth.  You can reorder your files by pressing the arrows or add/remove files by pressing the appropriate link.
As you take the exhilarating trip of editing, please keep your customer in mind.  It might be a huge disappointment for someone to return to purchase your product and be disappointed that it has changed.  For major changes you may want to consider starting a new publication.
Keep on publishing, and don’t worry about mistakes, we got you covered.

Tuesday, December 2, 2008

Spread the Word

Ever wonder what the most effective form of advertising is? If you guessed a multi-million dollar commercial during the Super Bowl, you’d be wrong, but that’s OK. TV ads are fine, as are radio, newspaper, magazine and even internet ads. Each one of these advertising tactics can weigh a hefty toll on your bank account, and are still not as effective as something that is free.
What is this magical, free, effective way to bring in droves of paying customers? Well, I’ll tell you. It is by utilizing Word-of-Mouth Advocacy. This simply means your customers, and you as well, become promoters of your brand/products.
Word-of-Mouth advertising is far more effective than any other form of advertising because people are far more willing to trust a friend, associate or family member, than a slick corporate ad that has been scientifically placed during a certain time slot, during a specific TV show, to reach a certain demographic.
According to Tom Duncan, in his book Advertising and IMC, the steps leading to promotion and advocacy “begin with awareness and move through identifying with the brand, feeling connected and in communication with the brand and being part of a brand community, to, finally, being an advocate for a brand.”
The key is start the conversation, be a self-promoter, don’t be afraid to show-off your works. Through this process, you can gain feedback (that will help better your craft), as well as promoters who will tell everyone they can about you and your wonderful creations.

(Almost) Free Money!

That’s right… YouPublish is giving away four $500 scholarships!  YouPublish wants to boost your creativity and help you out with school too. The YouPublish Scholarship is awarding four prizes for best original works in: writing, video, music, and other (which can be any file type, from photos to PPTs and beyond). Entering is simple!  Publish your file then go to youpublish.com/scholarship.  Fill in all information and press “Submit Scholarship Application!”  The deadline for submission is December 19th, 2008.
Judging will be based 70% on a panel from YouPublish, and 30% downloads and comments from the YouPublish community. Publish your works and enter today, or encourage those you know to do the same!  Check out published files daily and make sure to download, comment and rank your favorites. You could be helping someone pay for their education.
At this time, the scholarships are only available to USA participants.
Feel free to pass along this scholarship information to any college student you may know. Good luck!
Check it out at: youpublish.com/scholarship

Featured Creators

Intriguing Creation

This publication contains home schooling tips, stories, music and crafts for Dec. 1 – Dec. 25.
Check out Susan’s works at:
Check out Nancy’s works at:

Compelling Title

Check out Dakota’s works at: