Tuesday, December 2, 2008

Spread the Word

Ever wonder what the most effective form of advertising is? If you guessed a multi-million dollar commercial during the Super Bowl, you’d be wrong, but that’s OK. TV ads are fine, as are radio, newspaper, magazine and even internet ads. Each one of these advertising tactics can weigh a hefty toll on your bank account, and are still not as effective as something that is free.
What is this magical, free, effective way to bring in droves of paying customers? Well, I’ll tell you. It is by utilizing Word-of-Mouth Advocacy. This simply means your customers, and you as well, become promoters of your brand/products.
Word-of-Mouth advertising is far more effective than any other form of advertising because people are far more willing to trust a friend, associate or family member, than a slick corporate ad that has been scientifically placed during a certain time slot, during a specific TV show, to reach a certain demographic.
According to Tom Duncan, in his book Advertising and IMC, the steps leading to promotion and advocacy “begin with awareness and move through identifying with the brand, feeling connected and in communication with the brand and being part of a brand community, to, finally, being an advocate for a brand.”
The key is start the conversation, be a self-promoter, don’t be afraid to show-off your works. Through this process, you can gain feedback (that will help better your craft), as well as promoters who will tell everyone they can about you and your wonderful creations.

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